Salesforce Marketing Cloud Consultant- Phoenix, AZ- Hybrid

Company: VHL Technologies Inc
Location: Phoenix
Posted on: April 13, 2025

Job Description:

Role- Salesforce Marketing Cloud Consultant

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Location- Phoenix, AZ, Hybrid

Duration- Long term







Responsibilities:

Campaign Management:
Design, build, and execute multi-channel marketing campaigns (email, SMS, social, etc.) using Salesforce Marketing Cloud tools.
Set up, manage, and optimize customer journeys using Journey Builder, ensuring seamless customer experiences.
Develop and execute A/B testing strategies to optimize campaign performance and deliver the best possible outcomes.

Email Marketing:
Create and manage email marketing campaigns in Email Studio, including segmentation, targeting, personalization, and automation.
Build dynamic email content and templates based on customer behaviors, preferences, and demographic data.
Monitor email performance and implement improvements based on analytics and reports.

Customer Segmentation & Data Management:
Use Audience Builder to segment customer data for targeted marketing campaigns, ensuring that the right messages reach the right audiences.
Manage customer data within Contact Builder and ensure it is clean, structured, and well-integrated across systems.
Collaborate with CRM teams to ensure smooth integration between Salesforce Sales Cloud, Service Cloud, and Marketing Cloud.

Automation & Reporting:
Automate marketing processes using Automation Studio for tasks such as data imports, email sends, and workflow management.
Develop custom reports and dashboards using Analytics Builder to track campaign performance, customer engagement, and other key metrics.
Provide insights and recommendations for ongoing campaign optimization.

Integrations & Technical Support:
Work with development teams to ensure smooth integrations between Salesforce Marketing Cloud and third-party platforms (e.g., e-commerce platforms, social media, web analytics).
Troubleshoot technical issues related to marketing automation, data synchronization, and integrations.

Compliance & Best Practices:
Ensure email campaigns comply with industry regulations such as GDPR, CAN-SPAM, and other data privacy laws.
Follow best practices for email marketing, segmentation, and automation to improve deliverability, engagement, and customer satisfaction.

Collaboration & Stakeholder Management:
Work closely with cross-functional teams including digital marketing, creative, product, and IT to execute campaigns effectively.
Collaborate with sales and service teams to align marketing efforts with overall business goals and strategies.
Remote working/work at home options are available for this role.

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